App Store Optimization (ASO or app store SEO) is the process of optimizing mobile apps to rank higher in an app’s store. If you are an app developer, or planning to develop an app, then this is something you need to look into. When an apps ranks good in the search results of store, it will be more visible for your end users. This visibility will convert into more downloads and generating good revenue for you. The Google play store has around a million of apps in it and windows apps store has around one fifth of a million apps. Obviously these numbers are very huge and it is not an easy task to get your apps noticed in search results. As more and more apps are being developed every day, app store optimization is getting more difficult.
Good App developers gives equal emphasis on apps store optimization (ASO), which also called apps marketing services. Once the mobile apps are ready you need to release them in multiple online application stores like Google Play Store, iTunes Stores etc. This is your first step towards App marketing. Now your mobile apps should be visible when people search in the store. This is a biggest and challenging task since the app store contains thousands of applications. Everyday new and new apps hitting the store make app store optimization very tough and competitive. But using a proper Apple App Store Optimization technique you can make your apps to be noticed in the store. Here are useful tips and techniques for App Store Optimization.
Give a suitable, niche and meaningful name for your product. The name should have one or more different and related keywords in it. Let us consider an example that you have developed android apps for English to Kannada language translator. People visiting the mobile app store will search with keywords like Kannada to English, Kannada English translator, Kannada to English conversion etc. Now you can notice the keywords to be included in the apps name.
Icon of a mobile application is an important aspect when it comes to apps marketing and optimization. A catchy ICON grabs the people attention resulting in good number of downloads. The ICON should be depictive of the application. For illustration, English to Kannada Language translator can have the apps ICON with Kannada font. This attracts people to a great extent.
There is one saying “A satisfied customer will be a marketer for you”. This applies here also. Give good user experience in your apps. Provide good features required by the people. Study your competitors. Give regular update to users with new features. This makes the end users happy and makes them to suggest your mobile apps for more and more people.
By concentrating on these elements and continuously working on it, you can make your apps to standout among others in the pool. Apple App Store Optimization is becoming increasingly popular nowadays and that is why it has been challenging for many newcomers. Remember one thing; ASO is not a job of few days or weeks. It is an ongoing process and you need to work on it constantly and consistently.